What is an App Splash Screen? How to create a dynamic and engaging launch image for your app ๐Ÿš€

Loading symbol on a smartphone screen

The app splash screen (also called Launch Screen or Launch Image) is the first thing a user sees when they open an app. It is the first impression of your app, so it should be designed well.


The splash screen was designed to be shown while the operating system loaded, which took about 10 seconds on average at the time of App Store invention in 2008. The first app splash screens were static images that didn’t have much interactivity or animation, but as technology advanced and smartphones became more powerful, developers could create animated content for their apps’ splash screens. Itโ€™s essential to remember that the splash screen doesnโ€™t have to be a static image. It can also be a video or animation. The most important thing is that it should engage and excite users enough to want to open your app and explore what you offer.
The splash screen is the first thing a user sees when they open an application on their phone, tablet, or even computer. The purpose of this screen is to make the loading time less like waiting time.


Many tools can be used to create an app splash screen, e.g., Adobe Illustrator and Affinity Designer.
Speaking of app development, splash screen, and tools: There are many reasons why someone would want to convert their website into an app. If you want to convert a website to an app with a splash screen on top, consider WebViewGold.